Description

OrganicBake is a visually appealing and user-friendly food ordering website designed to provide an intuitive browsing and ordering experience for food lovers. My role as a UX/UI Designer was to craft a seamless digital journey, ensuring that both desktop and mobile versions offer a smooth and engaging experience. The goal was to create a platform that balances aesthetic appeal with functionality, allowing users to explore, order, and enjoy their favorite meals effortlessly.

Key Features

• Engaging Hero Section: A welcoming and visually appealing introduction to the brand with high-quality food imagery and a clear CTA.

• Seamless Navigation: A structured menu that allows users to browse effortlessly between different sections.

• Mobile-Optimized Experience: A responsive layout ensuring flawless usability on all screen sizes.

• Popular Menu Highlights: Showcasing trending dishes with star ratings, prices, and customer reviews.

• User Reviews & Testimonials: Social proof that enhances trust and engagement.

• Promotional Offers & Call-to-Actions: Strategically placed to encourage users to place an order.

Technologies & Tools Used

• UI Design Tools: Figma for wireframing and high-fidelity prototyping.

• Responsive Framework:Bootstrap, Tailwind CSS

• Frameworks Considered: React.js, Laravel

• Visual Design: Clean and modern design with a focus on readability and engaging imagery

Design Highlights

• Modern & Minimalistic UI: A clean, structured design that emphasizes usability.

• High-Quality Visuals: Engaging imagery to enhance the user experience and showcase food offerings.

• Intuitive User Flow: A frictionless ordering process that guides users from menu selection to checkout.

• Consistent Branding: A well-defined color scheme and typography that aligns with the brand’s identity.

Screen Descriptions

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• Desktop Version – Landing Page: The desktop experience provides a bold and immersive introduction to the restaurant’s offerings. Users are greeted with high-resolution food images, a compelling call-to-action, and clear navigation that leads them to explore popular menu items, promotional offers, and customer reviews.

• Mobile Version – Home Screen: Optimized for on-the-go users, the mobile version ensures easy access to menu items and quick ordering. The layout is streamlined to focus on essential features, allowing users to browse popular dishes, place orders, and navigate the site effortlessly with a thumb-friendly design.